Tag Archives: Excellence

4 Marketing Tips to Achieve YourNetBiz Success – The Must See YourNetBiz Opportunity Marketing Guide

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If you are new to marketing the YourNetBiz Opportunity you will soon come to see that it is not as easy as you thought.  There is a lot of conflicting information and strategies.

One 6 figure earner says this, and another says that.  So what happens?  You end up doing nothing!

I am talking from experience of marketing my primary businesses online my friend, take it from me it is hard work.  However if you stick to just a few strategies or even just one you stand a greater chance of success.

If you want YourNetBiz Success follow this guide and try and master these strategies:

1) Article Marketing – As you can see this is one of my favourites.  Write some quality articles and submit them to Ezine Articles. 

The reasons I submit to Ezine Articles is it is the most popular Article directory out there.  You can get large traffic to your website from the Ezine Article readers. 

Secondly because it is so popular the search engines love it.  So optimise your Articles for you chosen keyword and watch it rocket to page one in the search engines.

Articles allows you to provide some useful information to your readers and will in turn provide interest in you and your website.  Guess what? this will lead to YourNetBiz Success. 

2) Video Marketing – The power of a 2 minute video! This is a must have strategy.  Once you have chosen your keyword and written your article do a video on it. 

Limit your video to 2 minutes because the video community have a very short attention span.  Simply provide some brief info on the chosen keyword and close with a call to action.

Make sure you tell the video watcher what you want them to do after the video.  Place a link to your website in the description of the video to achieve this.

3) Social Media – This is a great way to add some fun to your marketing.  Let me be clear here, this is a very different approach to video and article marketing.

First you want to build a list of friends, then interaction.  Only when you have good interaction do you want to provide any link or info about your business.

You see the main focus on these web 2.0 sites is socializing, so don’t go in there blasting your business or website link to all new friends.

I personally use Twitter and You Tube for this.  Not many people remember that You Tube has a community within the site as well.  I recommend it because you can do video marketing and social media marketing in one site.

4) Sales Funnel – Regardless if you use one or all of these marketing strategies as long as you are consistent you will get leads.  Most people lose in marketing because they do not know how the top marketers get the most out of their leads.

The YourNetBiz Opportunity is a High Ticket business.  So the reality of it is 95% of your leads will not join you.  So what do you do with those 95% of the leads that say no?

Well I suggest you get paid for them.  Does that sound good?  The way to win and stay in the game is to effectively make your leads pay for your marketing effort.

The way to achieve this is to use a sales funnel that will allow you to make small commissions for the leads that say no to your primary YourNetBiz Opportunity.

If you follow my 4 tips above consistently you will achieve YourNetBiz Success.

Can Accountants Measure the ROI of Social Media?

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Accountants that are using Social Media for business have either recognized and set specific goals that they expect to achieve, or at a minimum have anticipated general benefits that they feel they will realize from using it as a tool in their accounting firm. To find out if your strategy has been successful and is attaining the desired results you must quantify some things over time and measure your Return on Investment (ROI). So we now have to determine, is there an appropriate way of measuring the ROI of Social Media?

Business strategists say that everything that is done for and within the parameters of a business’s activity has to be measurable. Unless social media can be measured, its effectiveness as a business tool remains questionable. The argument for the measurement of everything, including social marketing expenditures, is that it provides a basis and a guide for decision makers whether or not to increase the budgetary requirements in the future. These statistics or measurements are used to calculate a “value” or perceived benefit that is being realized, your Return on Investment (ROI).

Wikipedia defines Return on Investment as: “The ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Simply put, the definition of ROI is already in itself — a (1) RETURN on (2) INVESTMENT. But this definition is limiting because it is based purely on the assumption that there is an amount of money invested. Hence, the expected return is also an X amount of money.

In measuring the ROI in Social Media Marketing, assumptions can be easily skewed because there is no “monetary” investment, it is technically free. Does this mean that if there is no money “invested” that there is no tangible return to measure? The answer is no. The investment comes in a different form, your time. We can apply the same principles used to measure financial ROI to calculate the ROI of your non-monetary investments.

The first crucial step that every accounting firm must take is to set clear goals and expectations for their social media strategy. It will be difficult if not impossible to determine if you are making progress if you really have no idea of where you are going, or what you expect to achieve.

Baseline measurements must be obtained before you begin to track and monitor your progress. You must know where your accounting firm stands before you begin. Where are you today? You will be unable to measure your progress if you don’t know where you started.

In Social Media, a lot of your activities are based on human interactions and conversations on your firm’s Facebook, Twitter or LinkedIn sites. These types of interactions are not easily measured. In this case your firm will need to rely on a variety of statistical tools to accumulate your “metrics”.

Being Accountants, we love to play with numbers. A quick tip: Metrics alone will not provide you with a clear ROI measurement. You will need to use the metrics to recognize the trends and correlate them to activities within your business. Some examples of trends that Accounting Firm Partners might want to look out for.

Example 1: Your Accounting Firm Partner’s Twitter page’s followers increased 100% from the previous month – did this correlate to an increase in inquiries for your Accounting Firm’s services?

Example 2: Are your fans or friends on your Facebook site proceeding to your Accounting Firm’s corporate website after checking you out on your Social Network? After which, how many new clients did you get?

In closing, remember that measuring the ROI of Social Media is unlike any other typical calculation. You must first begin with clear goals and expectations, and baseline measurements. While “metrics” are required, they are not the sole determination of success. These numbers must be used to determine trends and correlation of these trends to changes in your business. You will then be able to make informed decisions about adjustments to your strategy for the benefit of your accounting firm.